ApparatusPro

The CRM built for fire apparatus dealers

ApparatusPro combines a CRM purpose-built for fire truck and ambulance sales with the largest free public directory of U.S. fire departments — 26,785 departments and 47,026 stations across all 50 states.

Track every department, lead and opportunity in your territory. Manage quotes and proposals, follow each truck from order through build, PDI and delivery, share documents and collect signatures in the customer portal, and plan routes on live maps. CompartmentPro, our companion product, designs the equipment and compartment layouts for every truck you sell.

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Fire Department Directory

Every U.S. fire department and station — searchable by state, county and city, with a nationwide map. Free forever.

Free Industry Tools

Apparatus valuation, replacement planning, and the real math behind fire truck price inflation.

Fire Apparatus CRM

Pipeline, proposals, truck journey tracking and a customer portal — built for apparatus sales.

ApparatusPro — Fire Apparatus CRM & Fire Department Directory

ApparatusPro is software built specifically for fire apparatus and ambulance dealers. It combines a customer relationship management system (CRM) purpose-built for fire truck sales with the largest free public directory of fire departments and fire stations in the United States — more than 27,000 departments and 47,000 stations covering all 50 states.

The free Fire Department Directory lets anyone look up departments and stations by state, county, or city, view them on an interactive nationwide map, and find addresses, station counts, department types (career, volunteer, combination, airport, military, industrial) and contact details where available. It is used by dealers planning territories, manufacturers researching coverage, and members of the fire service looking up neighboring departments.

For dealers, the ApparatusPro CRM adds the tools to act on that data: lead and account management for fire departments, an opportunity pipeline for apparatus sales, quote and proposal generation, truck journey tracking from order through build, PDI and final delivery, equipment and upfit procurement, a customer portal for sharing documents and collecting signatures, and territory management on live maps. CompartmentPro, our companion product, manages equipment and compartment layouts for each truck.

Free industry tools include an apparatus replacement planner (keep-vs-replace economics), a fire apparatus valuation estimator, and an interactive look at why fire truck prices have risen so much faster than inflation. Educational articles for dealers and the fire service are published on our blog.

Start with the fire department directory, explore the free industry tools, or learn about the fire apparatus CRM.